VIDEO PLANNING
Film the project
people need to see.
The goal is not to collect random clips. Capture enough context to show the project, answer a customer question and make a credible next step possible.
1. Start with context
Film the exterior or a wide room view before work begins. Capture the problem the customer wanted solved, with permission and without personal information in frame. A six-second wide shot is more useful than a shaky close-up with no context.
2. Record the work in stages
Take short clips at natural milestones: preparation, demolition or protection, a skilled task, material selection and a clean progress view. Do not stage unsafe work or ask a crew to repeat a task for the camera.
3. Show the finished details
Film a wide reveal, then two or three details that support the quality claim: alignment, finish, storage, lighting, drainage, trim or the final clean-up. Keep the camera still. Natural site audio can be useful when it is clear.
4. Answer one real customer question
Have a qualified owner or project lead answer one question the customer actually asks: how estimates work, what affects scope, what the timeline depends on, or how the crew protects the home. Do not promise a price or turnaround you cannot honor.
5. End with one next step
Match the footage to a single request: ask for an estimate, share a project type and location, or book a site visit. The ad, page and staff response should use the same next step.